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An integral part of using social media to market your business, learn to use Hootsuite to monitor Twitter for keywords in your local area, or any specific geographic location.
Hootsuite – http://hootsuite.com
Get your coordinates – http://itouchmap.com/latlong.html
This video was made using Screenflow by Telestream (for Mac)
In real life Mike is a husband and father of 2. He also develops websites (like this one) and makes overwhelming amounts of data understandable using Excel, Numbers, Access, etc.